The cosmetic industry is turning to candy for inspiration this season. Cheerful hues give off a youthful happy vibe and brightens up any dreary day.
Everyone wants a new look or a pick-me-up, these pastel colors work really well for that. It's a pop of something fun, but it's not too much, not too scary. It's a safe experiment.
We saw a lot of peach and pinks on the fashion runways, and they already have made it to the street. It's a very girlie, feminine look.
And the best part? No sugar high.
Some tips on how to wear these shades:
Pick one area to play up, either the eyes, lips or cheeks, says Dominic Driguglio, Stila celebrity makeup artist, but do not do it all at once. You will get the brightest pop on your eyes, he says.
Use a bright blue or green shadow on the lid, no eyeliner and lots of black mascara, he says, or, alternatively, you can do a mix of pink, purple and blue shadows; the pink goes in the center of the lid, purple to contour the corners, the blue at the inner corner, with purple eyeliner applied in a subtle cat-eye shape.
Light purple and light green are "universally" flattering and wearable, and men like a mint green for women with brown eyes, which brings out their natural yellow or golden specks.
Think watercolors. You'll get that softness.
Colors will appear even brighter if you prep the eye area beforehand with a neutral primer. A concealer, applied both around and on top of the lid, would do.
A creamy product is easier to blend than a powder, it also will look more natural.
We recommend applying blush with the fingers. (You can do the same with cream blush on the eyelids, nothing that a little stain of pastel pink or peach at the center of the lid makes for a very flattering look.)
But no neon blush. Swirl together with your brush flattering shades of peach, soft plum, shimmering pink and rose, then make sure to tap off any excess and sweep the brush upward from your cheekbone to temple to hairline.
But just as with the eyes, you need to even out the skin tone first. If your complexion has traces of green or yellow, you risk looking sick if the cheeks are very pink, and pink makeup on very pink skin can make you look tired.
We recommend sticking to the same color family for lips and cheeks.
It's not so much about a 'trend' with these colors. Nude lips, for example, was a 'trend' but was not flattering on everyone. But a natural pink glow? You just look prettier.
Any lip with a lot of color, be it pink, red, purple or fuchsia, is best complemented with an otherwise neutral face. (Think Sandra Bullock at the Oscars.)
The candy-colored lip would go well with another seasonal must-have, the little white dress.
For newbies to the world of brighter lipstick, we suggest starting with a pink that has a noticeable purple undertone. It probably is going to be lighter, sheerer and more wearable than you are expecting.
Another way to tone down a deeply pigmented lipstick is to apply a layer of clear gloss on top, which acts as a filter.
Favorite shades right now are a youthful watermelon lip gloss or a flirty bubble-gum pink called Giggle that is offered in a lip enamel (which promises is not as sticky as a gloss, so blowing hair in the wind is not a problem).
They both will announce a new playful, fun-loving attitude.
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